National CineMedia Teams With Disney, Sony Music On Revamped ‘Noovie’ Pre-Show

National CineMedia is teaming with Disney and Sony Music on a new preshow to be rolled out nationwide this weekend in 1,700 theatres across the country. Dubbed Noovie, the initiative on 20,600 screens from AMC, Regal, Carmike and 49 other chains replaces FirstLook and updates the first major pre-show NCMI introduced nearly 15 years ago, The 2wenty. Unlike in those pre-social-media days, exhibitors, studios and brands alike are now battling for consumer attention and…
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