Donald Trump may be too busy trying to blame media once again for mass shootings (anything but guns, right?), but one of the biggest media companies in America is showing its support for the people most affected.
While students around the country were participating in a National Walkout Day to protest the inaction of the government in the wake of school shootings, MTV, Nickelodeon, BET, Paramount Network, CMT, TV Land, and Comedy Central joined in — by shutting off.
At 10 a.m. EST, all of Viacom‘s channels suspended programming during the 17 minutes of silence remembering those lost in the Parkland shooting one month ago.
During that time, MTV also handed over control of its social media pages to participating students; the network will also cover the March For Our Lives rally on March 24.
Viacom is also currently working on more gun violence awareness initiatives. Read more about their plans to help out HERE.