Jennifer Lopez has come full circle in her career as a “girl”. She started her career as a “Fly Girl” on In Living Color and she’s ended her career as a dead-eyed frozen “Guess Girl” doll. She will be missed.
Amor Introducing @JLo as the newest #GUESSGirl starring in the @GUESS + @Marciano Spring '18 Campaign. Be the first to shop the collection by signing up at https://t.co/PkBVR6rvxi #JenniferLopez #JLoxGUESS pic.twitter.com/jZjMGYFTn3
— GUESS (@GUESS) November 27, 2017
This is really sad news since I thought Jennifer still had a lot of life left in her. Her relationship with A-Rod is in full swing, she has a residency in Las Vegas and got involved in doing charitable works. But I guess that all means nothing when it comes to having your soul exorcised from your once warm body in exchange for your childhood dreams.
Jennifer had this to say about her transformation from real woman to life sized Latina Barbie (via JustJared):
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager. When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”
Guess was such a draw in the 80s and 90s that I get where Jennifer is coming from. Guess Girls were everywhere you looked back in the day; in magazines, on billboards, hiding behind car bumpers, on TV commercials, on the back of doors in public bathrooms, on display at the mall or jumping out of boxes (who can forget the Limited Holiday Edition Anna Nicole Smith For Guess cologne that came in a commemorative Jack in The Box box from whence she jumped).
Guess co-founder Paul Marciano says he’s thrilled to have Jennifer on board and skillfully stated that they picked her because she’s old without saying she’s old.
Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience.
Maybe the brand is not as popular with the youth now as it was back in the day and they need us old farts to get nostalgic about Guess and start buying it again. As a tween, I wanted a pair of Guess jeans with the little ankle zipper so badly my teeth hurt. They were too expensive though and even if we could afford them, they never had fat short girl sizes so my association with the brand is one of disappointment and shame. But if Jennifer Lopez is willing to undergo painful and life changing dollification surgery to promote the brand, maybe I can rethink my position.