James Franco has a new gig!
The 39-year-old actor was just announced as the new face of Coach‘s upcoming cologne, Coach for Men, set to debut this fall.
“James Franco has been named the face of our new men’s fragrance, Coach For Men. Available this fall. #CoachTheFragrance,” the brand wrote on Instagram.
Also pictured below: James joins Peyton List, Cameron Monaghan, and Christopher Meloni at the Hollywood Forever Cemetery for a Cinespia screening of North by Northwest, presented by Amazon Studios, on Saturday night (May 27) in Hollywood.