HBO’s Richard Plepler On OTT Strategy: “We Were More Right Than We Imagined”

Speaking in an Advertising Week session with Snap Inc. chief strategy officer Imran Khan and Hearst chief content officer Joanna Coles, HBO CEO Richard Plepler framed the network’s stand-alone OTT strategy as an unalloyed success. “We put the lie to the idea that the pie couldn’t get bigger,” Plepler said. “People felt that people would drop HBO … but we have had less than 1% cannibalization of our core business.” Annual revenue from traditional MVPD distribution is about…
Deadline

Arrow
Arrow
Slider